turning your hustle into a business

I am the last person on Earth to tell someone go and get a job.  I say Go and Build a job.  Over the weekend I attended a meet-up for Mompreneurs or aspiring entrepreneurs on marketing yourself and not being afraid of publicity. It was dynamic to say the least! Connecting and networking with some brilliant minded individuals that just need an extra push.

I’ve met so many wonderful, encouraging and inspiring women along this journey — it’s priceless.  We all want the same things regardless of color, to contribute to the legacy of our namesake and build for our family.  And hopefully,  empower others to go for it too.

So now what do you do?

Make money moooooooves… I love Cardi B!

I have been doing odd administrative jobs here and there for local businesses, family and friends. It never dawned on me to make that my official business until this year. I’ve heard from many entrepreneurs the best time to start a business is when you’re unemployed or fed up with what you’re doing. You have more time to invest into your venture. Broke but time to build your brand. I began writing for this blog to document my journey into motherhood but see it has turned into so much more. I’ve learned so much from strangers and advocates of black motherhood and parenting.

You have to have more than one stream of income, at least seven according to Warren Buffet, to achieve success, i.e. become rich. Not seven pop up shops but diversifying and dealing investments, mutual funds, acquiring property, and so on..

I am a creative and a true creative can dabble in just about most things artistically.  So I found myself thinking of businesses that I could brand later on.  I came up with four.  Crazy right? All with very little start up costs.

Let’s see there’s my blog, Love, Cotton + Curls…..(holla at me), there’s my lactation wellness business , Milk + Honey Co. Breastfeeding Boobtïk where we advocate for longer initiation and duration breastfeeding rates through maternal wellness classes and support groups. We also partner with local businesses to increase awareness for public breastfeeding through our Nurse Out Loud corporate lactation lounge design services and more. My boys and their cousin, the popcorn chefs, will be starting What’s Poppin’?! Gourmet Popcorn this summer, and I will dabble in a new but old hobby with Twisted Tulip, a blog about home arrangement for flowers. My success with flowers is much better than houseplants but I will not give up.

Whew!!!

You know I don’t want to come across as the get rich quick lady.  But at the end of the day I’m rich, what’s wrong with that lol.   I used to let self doubt and other people’s opinions shape how I approach these ventures.  But why hide your talents or interests?! Don’t keep it a secret, there is someone out there that needs your business.

I now know my capabilities and responsibilities to not only my family but my surrounding community.  That’s the key to life I believe…we’re here to help someone else.  My goal is to show that I will keep trying until I get it right.  I want my boys to see that anything is possible.  Especially with the internet at your hands, for now.

Anyway, with God and YouTube…. chile anything is possible.  I want them to know they don’t have to depend on anyone to give you anything.

Clark Atlanta University has a mantra of “Find a way, or make one!” I keep that mind, often!!

No excuses!

Can’t get any simpler than that, right?

So what’s holding you back, fear?  Afraid you might actually be pretty good at it? afraid it will fail?  And? Don’t listen to the naysayers or yourself for that matter. We have to live, speak and breathe positivity. A lot of times people don’t believe in your dream because you don’t. Don’t get me wrong there is nothing wrong with finding a career from 9-5 with benefits and steady income, the life right.

This post is for the dreamer, the risk taker, the fed up….yeah you!

You’d be surprised to find that everything you’ve ever wanted is on the other side of fear.  I’m still learning this and each time I conquer my fear it was the best decision ever, time and time again.  If you fail, so what– keep trying, keep fighting and keep pushing and you my friend will have your own definition of a success in no time.

Find what you’re good at DO THAT!

And then legalize it!!

  • What need will you be solving? If there is a need your business should solve the problem.
  • Find a name for your business and visit your State Secretary website to make sure it is not taken.  Go ahead and use the name for emails and websites to secure no one else can use your name or domain.  If you live in the state of Georgia click here.
  • Work on creating your logo if you have not done so.  
  • Depending on the type of business and state secure a business license with your state. 
  • Brand it. Pick colors and fonts that you will use in your logo CONSISTENTLY, assuming you have one, business cards and websites to create a consistent theme of your business.  People get used to seeing creative and captivating colors associated with your brand.
  • Market it. Do your research on social media content, management and don’t forget old school face to face networking. Get fliers, brochures, business cards, company paraphernalia. Market, market, market the hell out of it.  Set up social media accounts on Facebook, Instagram, Twitter and LinkedIn to market your business.  This is the quickest and cheapest type of advertisement and marketing. I’ve found with my community based business my company is referred often for community projects or conferences. Even people you think aren’t listening may not be right then but at some point if you market and talk about yourself enough when they are in need of a service like yours, YOU will come to mind.
  • Scared money don’t make no money.  This is so true.  Do not be cheap and afraid to INVEST in yourself. You have to spend money to make money. Invest in trainings, marketing, business equipment, business conferences. It may take 3-5 years before your business sees real traffic or revenue, even profit. Are you up for it? Some businesses are a success quicker than others but that depends on what problems your business solves for the world.

 

I love seeing other women connect and win. This is why I began my maternal wellness and breastfeeding services business– to help elevate and create space for other women to thrive and be.

Work hard for it and in due time….

Mo money, mo problems?

Do you have a side hustle you’ve always wanted to turn into a business?  What’s keeping you from that dream?

xo,

Jada

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